About Us
Sonic Envy is a Record Label and Worldwide Physical and Distribution company. In addition, we can offer multiple Label and Artist Services to give you the competitive edge and put you on the forefront of the Music Industry. We can assist with Project Management and Consulting, A&R, Executive Production, Social Media, Digital Marketing, Music Funding and Grant Writing, NFT’s, CD and Vinyl Manufacturing, Band Merch, and Export, whether you are trying to export your music or a music based event or showcase.
With over 30 years of experience in the Music Industry, Brian Hetherman has developed incredible insight and ability to navigate and predict trends. He has worked with artists, industry record labels and associations alike to help strategically steer all facets of the music industry towards successful growth and achievements.
Engrossed in what initially started as a passion and consuming music at every turn, Brian forcefully turned his early love into a long-standing career.
Over 30 years later, Brian still remains a key player, navigating through experiences working as head of A&R at Universal Music Canada; judging TV’s Pop Stars; setting up and heading up Radio Starmaker Fund as Executive Director; Steering FACTOR as both an acting President and Board Member, being an Executive, leading a multitude of industry associations; International Music Managers Forum and the Canadian Country Music Association to name just a few.
With a professional breadth of knowledge yet approachable, down-to-earth like-ability, Brian continues to service both artists and labels looking to help them achieve a common goal; amplifying an artist’s voice, message, and art in order to reach as many ears and hearts as possible.
Throughout his career, Brian has earned a reputation for tirelessly advocating for artists, whether it be while managing a high calibre of artists at his own label and management company, Cerberus Artist Management and Curve Music, or while being asked to consult for Canadian Music Week, World Vision’s Artist Associate Program, MROC and Gibson Guitars.
It is this presence within the music industry landscape that his dedication to managing well-known artists such as Men Without Hats, Holly McNarland, Suzie McNeil, MOBILE, Peter Katz, Pretty Archie, Andy Stochansky and The Dead South, has repeatedly reinforced his reputation.
Let Sonic Envy assist you as you navigate the complexities and challenges of the Music Industry.
TESTIMONIALS
Here are what just some of the people who have worked with Brian have to say about his work ethic and services.
“Brian is an exceptional executive. He cut his teeth in A&R, so he’s driven first and foremost by music and the artists who make it. His multiple decades in the business have resulted in a vast rolodex of domestic and international contacts, and his success and that of his artists, have been the result of his persistence, professionalism, and his personable style.
I have known Brian for a long time, and I would recommend him to any band, artist, manager or label group for clear-eyed and focused consultation.”
– Bryan Potvin, The Northern Pikes
“If it wasn’t for the advice, guidance and help I’ve received from Brian over the last few years I wouldn’t be where I am today. He is always willing to pick up the phone, meet up and offers invaluable insight into the music industry.”
– Barbara Doran, New Moon Junction
“Each time I talk to Brian, he delivers poignant and pragmatic advice, and clearly has a strong knowledge of the industry. He obviously understands the long game, and the smaller pieces needed to make the long game successful.”
– Peter Youngtree, Youngtree & The Blooms